As we know that the dental industry becomes increasingly competitive, more dental practices have already started taking Search Engine Optimization (SEO) services to attract new patients online.

But one of the most common questions dentists ask is: How much dental SEO cost? In this blog, we have covered various factors that affect dental SEO pricing. It will help you understand what to expect in dental SEO service and at what cost? Most importantly, how you can make a budget for dental SEO services.

75% of people never scroll past the first page of Google search results. (Source: Backlinko)

Why SEO Is Essential for Dentists

Dental SEO is the process of redefining your website and online presence to bring your clinic appears at the top of search results when patients search for services like “dentist near me” or “teeth whitening in (your city).”

Today, more that 90% of people search over Google to find local businesses and to make your website visible on top searches, it requires a strong SEO strategy. In the context of dentist SEO marketing, it involves boosting website visibility, increasing traffic, and conversions in the form of patient appointments. 

Searches with phrases like “dentist near me” or similar local queries have increased by more than 200% in recent years. It strongly reflects that many people use these terms when they are ready to find and book a nearby dentist. (Source: https://business.google.com/in/think/ )

Should I Invest in Dental SEO?

Yes, undoubtedly, it will be fruitful to invest in dental SEO. Here’s why:

SEO Drives More Patients — Which Means More Revenue

According to a study by Search Engine Journal, organic search leads have a 14.6% close rate, while outbound leads (such as ads) have a 1.7% close rate.

If you own a dental practice in Pune and invest Rs. 30,000 monthly in SEO, you will experience below results:

  • Website ranks on Google’s first page with keywords targeting like “best dentist in Pune” and “dental clinic near me.”
  • An inflow of patients calls; an estimated monthly increase of 100–150 new patients (based on clicks and conversions).

Accordingly, it makes it worthwhile to invest in SEO as with an average treatment revenue of Rs. 5,000 per patient, you could generate Rs. 5,00,000 (100 patients* Rs. 5000) to Rs. 7,50,000 (150 patients* Rs. 5000) in additional monthly revenue.

Factors that Affects Dental SEO Pricing

The dental SEO cost varies depending on several key factors:

1. Location & Competition

If you are running a dental office in a competitive city, which means there are lots of other dental clinics, the efforts of SEO providers will be more compared to a less competitive city. For example, the dentist SEO price in Delhi will be usually higher than a dentist in a small city like Madhya Pradesh because there’s more competition.

2. Scope of Services

Different services require ranking on different keywords. If you are offering specialised treatments like orthodontics, cosmetic procedures, emergency services, etc., then every service requires different keywords to rank. The more keywords and services you want to rank for, the more work is involved and yes, definitely the higher the dental SEO pricing.

3. Current Website Status

If your website is outdated, slow, or facing any technical issues, then firstly it requires fixing the same. Next step will be aligning your website with SEO fundamentals (like optimized content and local listings). Here, you’ll need a full repair of your website that will increase dental SEO cost.

4. Service Provider’s Expertise

The experience of your SEO provider affects the cost of SEO for dentists. An agency specializing in dental marketing may charge more. No.1 Top Dental Marketing Agency For Doctor

How Much Dental SEO Cost?

Dental SEO prices usually range from Rs. 15,000 to Rs. 30,000 per month (around $93 to $400), depending on the above factors we have mentioned to start SEO campaigns.

Here’s an estimate of what you can expect and at what pricing:

  • Basic Dental SEO Cost (Rs.7,000 – Rs. 15,000 per month or $93 – $200 per month)

Basic SEO is good for small dental clinics, who are running in smaller cities or probably in less crowded areas. It covers services like website audit, simple keyword research, updating existing website content, and listing your clinic on local directories.

  • Mid-Level Dentist SEO Cost (Rs. 15,000 – Rs. 30,000 per month or $200 – $400 per month)

Mid-level SEO is suitable if you are managing clinics in growing cities with moderate competition. It covers services like website audit, regular engaging content creation, building backlinks from other websites, and improving website technical with technical SEO along with sharing monthly progress reports.

  • Advanced Dental SEO Price (Rs. 30,000+ per month or $400+ per month)

Advanced one is recommended for doctors managing dental chains or clinics in large scales and  major metro cities like Mumbai, Delhi, or Bengaluru where competition is very high. This includes a strong SEO strategy, managing online reviews, and in depth website audit.

What’s Included in a Dentist SEO Package?

If you’re looking to invest in SEO by hiring a dentist SEO expert, here’s what you should get in your SEO package. 

Make sure to compare dental SEO pricing across different providers to evaluate overall cost of SEO for dentist practices:

  • Keywords Research: These are simple phrases that you search on Google like “best dentist in Pune” or “affordable dental clinic in Delhi” or “best orthodontics in Delhi”
  • On-Page SEO: Covers website content and structure optimization to rank well on Google.
  • Local SEO: Optimizing your Google My Business listing and creating local citations to attract nearby patients.
  • Content Marketing: Writing useful blogs or pages on websites, for example, “How to maintain oral hygiene during monsoon” “How to prevent gums swelling.”
  • Backlink Building: We acquire backlinks from trusted Indian health websites to build the site’s authority.
  • Analytics and Reporting: Tracking your website’s performance, click rate, emails received, contacts made, and overall return on investment.

Example: Imagine you have a dental clinic in Chandigarh. A good SEO package will focus on keywords like “dentist in Chandigarh near me,” optimize your website for these terms, and update your Google My Business profile so local patients find you easily.

It also covers publishing helpful articles such as “Best dental care tips for Chandigarh’s climate,” build links from Indian health portals, and send you monthly reports showing how your website traffic and patient calls are increasing.

This clear list helps you compare different SEO providers or Dental SEO marketing companies and understand exactly what you’re paying for in the cost of SEO for dentists.

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