Discover real-world Dental SEO case studies showcasing 100% proven strategies that helped dental clinics rank higher on Google, increase organic traffic, and generate consistent patient leads.

Client Backstory: Roach Family Dentistry & Associates

Founded in 2000 by Dr. David Roach and his wife, Linda, Roach Family Dentistry has grown into one of the most trusted dental practices in the greater Nashville area. What began as a family-led vision has expanded into a thriving practice with multiple experienced doctors and a dedicated team of more than 30 professionals all committed to delivering exceptional patient care.

Dr. Roach works alongside a highly skilled team of dentists, registered dental hygienists, and dental assistants who prioritize patient comfort, oral health, and personalized treatment.

With over 25 years of serving the Nashville community, Dr. Roach combines advanced in-office technology, modern equipment, and gentle techniques with a warm, compassionate bedside manner ensuring every patient feels comfortable and confident in their care.

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Roach Family Dentistry & Associates SEO Case Study

Nashville Dentist Customizing Care

The Results 🚀

‣ Total Clicks increased 17X — from 169 to 2.9K clicks.
‣ Achieved a 635.48% growth in organic traffic.
‣ Impressions surged from 155K to 671K, significantly improving visibility.
‣ The website successfully started ranking in the Google Maps 3-Pack listings, boosting local patient inquiries.

The Challenges ⚠️

‣ H1, H2, Meta Titles, Meta Descriptions, and target keywords were not optimized.
‣ The website was not aligned with user search intent, impacting rankings.
‣ Slow loading speed (7+ seconds) increased the bounce rate significantly.
‣ Several high-converting service pages were deindexed, reducing lead potential.
‣ Presence of low-quality and toxic backlinks affecting domain authority.

The Solution ✅

‣ Resolved critical on-page SEO issues including H1, H2, Meta Titles, and Meta Descriptions, and removed toxic backlinks.
‣ Re-optimized and re-indexed sales-generating service pages for better visibility.
‣ Built high-quality backlinks through directory submissions, profile creation, resource links, and classified ads.
‣ Implemented Schema Markup and refreshed outdated content for improved relevance.
‣ Fully optimized the website based on high-intent, targeted keywords to drive qualified traffic and patient leads.

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Dental SEO Case Studies | Dental SEO Case Study

About The Client

Founded in 2000 by Dr. David Roach and his wife Linda, Roach Family Dentistry has become one of the most trusted dental practices in the greater Nashville community. Over the past 25+ years, the practice has grown significantly, now supported by multiple doctors and a team of more than 30 skilled professionals dedicated to delivering exceptional patient care.

Dr. Roach works alongside highly trained dentists, registered dental hygienists, and dental assistants whose top priority is patient comfort and oral health. With advanced in-office technology, modern equipment, and gentle techniques, the clinic consistently provides high-quality dental services to Nashville residents.

This Dental SEO Case Study highlights how strategic SEO transformed their online presence and patient acquisition.

Read More:- Local SEO For Dentists

Project Overview

Before partnering with our team, the clinic was receiving only 169 monthly clicks and struggling to generate consistent, high-quality leads. Despite offering premium dental services, their online visibility was limited, and competitors were outranking them.

They needed a strong, data-driven SEO strategy to dominate local search results. As shown in this Dental SEO Case Study, we conducted a complete website audit, competitor analysis, and keyword research to develop a growth-focused action plan.

Additionally, we implemented Google Business Profile (GMB) Optimization, regularly uploaded photos, and improved local engagement signals to strengthen their local presence.

Strategy & Implementation

1. On-Page SEO Optimization

The website had been negatively impacted by multiple Google updates, leading to deindexed service pages and poor search performance.

What We Identified:

• Duplicate and missing H1, H2 tags
• Unoptimized Meta Titles & Meta Descriptions
• Poor alignment with search intent keywords
• Slow loading speed (7+ seconds)
• Duplicate content issues
• Spammy backlinks
• Poor mobile optimization

What We Implemented:

✔ Fixed duplicate and missing H1/H2 tags
✔ Optimized Meta Titles & Meta Descriptions based on search intent
✔ Re-optimized and re-indexed key service pages
✔ Improved website loading speed from 7+ seconds to 2.6 seconds
✔ Implemented Schema Markup
✔ Removed toxic backlinks
✔ Optimized images and reduced file sizes
✔ Enhanced mobile responsiveness

On-Page SEO Results

• Total Clicks increased 17X (169 → 2.9K clicks)
• Impressions increased from 155K to 671K
• Website speed improved to 2.6 seconds load time
• Organic clicks crossed the 2.9K monthly mark

Most importantly, these were high-intent clicks, generating qualified patient leads — a core highlight of this dental seo case studies.

2. Off-Page SEO Strategy

A strong backlink profile was essential to improve domain authority and rankings.

Backlink Strategy Implemented:

✔ High-quality backlinks from high DA/PA websites
✔ Directory submissions
✔ Profile creation on niche platforms
✔ Outreach-based backlinks
✔ Resource-based backlinks
✔ Broken link building
✔ Link replacement strategy
✔ Social sharing & image sharing
✔ Regular GMB image posting

We created 8 different types of backlinks to ensure a natural and diversified link profile.

Keyword Growth & Traffic Value

Before optimization, only 141 keywords were ranking — most of them low-intent and non-converting.

After conducting advanced keyword research using tools like Ahrefs and SEMrush, we targeted high-conversion local keywords such as:

• green hills dentist nashville
• green hills dentist
• dentist green hills nashville

Impact:

• Organic keyword footprint expanded significantly
• Traffic value increased from $929 to $7.7K within one year
• Multiple keywords ranked on Page 1 of Google

This success further strengthens this dental seo case studies as proof of measurable SEO ROI.

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Local SEO & Google Maps Optimization

Local visibility was a key growth factor.

What We Did:

✔ Claimed and optimized Google Business Profile
✔ Ensured NAP consistency across citations
✔ Collected and managed customer reviews
✔ Focused on local link building
✔ Mobile-first optimization
✔ Regular GMB image updates
✔ Built listings on niche directories

Local SEO Results

• Ranked in the Google Maps 3-Pack
• Achieved Top Position rankings for key local terms
• Significant increase in local patient inquiries

Final Outcome

Through a strategic combination of On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO, Roach Family Dentistry transformed its digital presence.

✔ 17X increase in clicks
✔ 635%+ growth in organic traffic
✔ 3-Pack local rankings
✔ Massive keyword growth & improved traffic value
✔ Consistent high-quality patient leads

This Dental SEO Case Study clearly demonstrates how the right SEO strategy can turn an underperforming website into a high-converting patient acquisition system.

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